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Culture surveys

Measuring culture and values to de-risk change

A culture survey measures what an organisation actually values and how it really behaves, as opposed to what its strategy documents say.

It turns culture, usually the vaguest thing in a change programme, into evidence a leadership team can act on.

CCG uses culture surveys to de-risk change. Before a transformation, a merger or a restructure, they show where the current culture will help and where it will quietly resist; during and after, they show whether the intended change is actually taking hold. It is one of the most useful inputs a change management programme can have.

What a culture survey shows

The current culture

The values and behaviours people actually operate by day to day, including the limiting ones (bureaucracy, blame, silo-thinking) that rarely surface in a workshop but reliably derail change.

The desired culture

The values people want the organisation to hold, which is often strikingly aligned across levels and gives leaders a genuine mandate for the change they are trying to make.

The gap

The distance between the two, and the specific behaviours that most need to shift. That gap is the agenda for culture change, and the baseline you measure progress against.

Why culture surveys matter for change

Most change that fails, fails on culture.

A new operating model, system or strategy meets a set of habits and incentives that were built for the old way of working, and the old way wins. A culture survey makes that risk visible early, while there is still time to design for it.

It is especially valuable in mergers and acquisitions, where two cultures have to become one and the deal value depends on it. Measuring both cultures before and after integration turns a leap of faith into something that can be managed deliberately.

How we run a culture survey

  • A short, confidential survey across the organisation, so people answer honestly.
  • Results cut by function, team and level, so leaders see exactly where the gap is widest.
  • A clear read on current values, desired values and the limiting behaviours to address.
  • Findings translated into a practical culture change agenda, not just a report.
  • Repeat measurement over the programme, so progress on adoption is tracked with evidence.

Delivered through CCG Analytics

Culture surveys sit within CCG Analytics, our measurement practice, and we use established instruments such as the Barrett Cultural Values Assessment (CVA) alongside our own change and adoption analytics.

That means a culture survey is never a stand-alone snapshot: it connects to how we measure the whole change, from readiness through to embedded adoption. See CCG Analytics for the full measurement practice.

Next step:

want to measure the culture behind your change? Get in touch with us to scope a culture survey for your organisation.

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